An Introduction to Market Research
What is Market Research? How do I conduct Market Research? Understanding the consumer is essential for any successful business. Market research encompasses a number of aspects critical to understanding the consumer, ranging from their demographic make-up, to their attitudes and behavior regarding a product or service. This workshop will introduce attendees to the basics of Market Research, highlighting key concepts that dictate what information is available, and exposing attendees to Cornell’s top resources for discovering this information.